How can I recover from a layoff?
Most careers are non-linear. Here’s how to steady yourself and find your way forward.
Can I fire my client?
Approach the break-up with positivity and professionalism to end a relationship without burning a bridge.
How can I make time to work on new business development?
How to balance working in your business versus on your business?
How can I get the information I need out of a job interview?
Grab the wheel to steer the course of your interview and learn whether you actually want the job.
How can I make my resumé stand out?
Tailor and target. Highlight what sets you apart. Keep it concise. WCA peer mentors offer their tried-and-true tips on writing a resume that’s ATS-friendly.
In Memoriam: Pam Baggett-Wallis
As many long-time members may know, Pamela Baggett-Wallis passed away in December after battling cancer. She was a two-time president of WCA, supporting the organization through thick and thin. A fierce advocate of women in the industry, Pam served with some of our...
Cindy Friedman
Cindy has 20 years of branding, integrated marketing, design and advertising. She specializes in creative/design direction: integrated/strategically marketing focused; branding: From startups to rebranding, repositioning existing brands, and developing brand guidelines, design direction, iconography, photo/illustration art direction and brand voice direction.
Jane Baxter Lynn
Jane Baxter Lynn is an experienced strategic planner, facilitator and professional communicator. She has spent three decades in global, national and regional communications, marketing and non-profit management, and has a wealth of contacts and resources worldwide.