Friday, October 16, 2020

Networking Over Coffee: 9 to 9:50 a.m.*

Conference Sessions: 10 a.m. to 2 p.m.*

*Central time zone

The velocity of change and its impact on our lives has reached a crescendo in 2020. Over the past decade, we’ve learned to adapt and persevere through financial volatility, digital transformation, unequal playing fields, changing business models, and an increasingly competitive career environment. Yet this year is like no other. Do we choose to simply survive—or thrive?

Get Smart 2020 will focus on Resilience—at the intersection of business, career, and life. We’ll explore the resilient mindset and how we can tackle today’s challenges, seize opportunities, adopt new approaches, and chart new courses. For today and for tomorrow. 

And like you, we’re adapting with the times. This year Get Smart is going virtual, providing the added convenience of attending from the comfort and safety of your home office, dining room table or patio.


Gini Dietrich, CEO and Founder, Spin Sucks

If there is anything we’ve learned in 2020, it’s to expect the unexpected. But what if the unexpected were not the problem? What if we could manage change outside of our control and be comfortable with it? Thrive on it? Focus on where our lives could be, instead of where they are or have been? Perhaps we can be OK with chaos and focus on what we can control.

Join entrepreneur and author, Gini Dietrich, as she helps you imagine your future and learn to enjoy the constant change life throws at us. In this session, you’ll learn:

  • How to imagine your future—and create a plan to achieve it
  • How to create an options-based routine
  • How to be agile in life and in business
  • How to embrace chaos and come out better for it

ABOUT GINI: Gini Dietrich is the founder, CEO and author of Spin Sucks, a media group on a mission to prove the work we do as PR and marketing professionals is an investment, not an expense. She is also the host of the Spin Sucks podcast and author of Spin Sucks (the book). Gini is a seasoned entrepreneur having run and grown a communications agency for the past 15 years and is the creator of the PESO Model for public relations, which is now offered as a certification in partnership with Syracuse University. She is also the co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast



Rashanna Moss, CEO of Modern Muse and Leah Heck, Communication & Culture Consultant

What do world-class athletes possess to make them physically and mentally stronger and more resilient to injury and emotional setbacks? A dedication to getting to know themselves: their bodies and their minds, in the every-day and under intense stress. 

What if we apply aspects of the athletic training mindset to our roles as leaders in the workplace? How can we take ownership over our own performance and stress levels while also understanding and supporting our teams, clients, and colleagues?  

Combining expertise in performance principles, personality types, and workplace communication, Rashanna and Leah invite us into their conversation about how we can begin to understand ourselves, learn how to refuel, and more intentionally manage through challenging times. They’ll share insights on how we can persevere and adapt in healthy and productive ways. Listen in on their ideas for coaching our inner athletes, and strengthening our resolve as we embrace our new normal.


Rashanna Moss capitalizes on her Masters in Sports Psychology from Penn State, corporate experience from IMG and Nike, and her knowledge as a successful entrepreneur to bring performance coaching to executives. Using sports psychology methodologies, Rashanna takes a holistic approach to mental conditioning that addresses psychological constructs, overall wellness, and personal brand cultivation in order to sustain personal development. Throughout her career, Rashanna’s success has been informed by challenges and obstacles — experience that she uses to help others to channel strength and maximize performance.


Leah Heck blends her brand communications experience, practical application of personality type, and love of behavioral science to counsel business leaders through growth and change. Currently she coaches executives at Bumble, where she previously was the VP of People and Culture. Prior to Bumble, she was the Executive Director of Internal Development at T3, a national digital innovation agency based in Austin. Leah transitioned into HR and culture roles after years working in marketing and advertising leadership positions. Experiencing that the HR function was more administrative and less people-focused, she seized the opportunity to become the HR Director at Aspyr Media, where she changed the priority from rules and legalities to employee experience and development.


Nik Sallie, Attorney, Online Marketing Expert, High-Performance Business Coach & Intuitive Empath 
Jessica Hendrick Scanlon, Founder & Managing Director, Hot Dog Marketing
Moderated by Jenny Magic

The question on so many minds this year: How do we make decisions with imperfect information? How do we know the “right” next step when the future is so uncertain? 

In this panel, we’ll talk with a pair of successful professional women whose careers are full of zigs and zags. They’ll share their stories of the challenges they faced, both external (recessions, pandemic, running a business) and internal (imposter syndrome, perfectionism, parenting). They’ll discuss how they’ve made major transitions in their careers and their work with clients. And share the frameworks and reminders that keep them focused on the big picture—even when the current moment seems overwhelming.

2020 has pushed us all to make adjustments to how we live and work in response to so many factors outside our control. Join us for a lively discussion on how to reframe those challenges into opportunities for transformation.


Nik Sallie has led a diverse career. This includes 18+ years of experience in marketing and branding that began with Virgin Records, where as a marketing rep she supported artists including Janet Jackson, Coldplay, and Lenny Kravitz. She also has over a decade of experience in law — specializing in intellectual property, specifically trademarks. Combining both of those areas of expertise, she has worked at Facebook for almost a decade: first in Intellectual Property Operations and now in the Global Business Group, advising Fortune 500 healthcare companies on their online advertising strategies. Additionally, Nik owns, a trademark law firm supporting six-figure women entrepreneurs in building and protecting their businesses. She is a Master Reiki Healer and was named a 2020 Woman to Watch by Austin Woman MagazineConnect with Nik on social media @NikSallie 


Jessica Hendrick Scanlon is recognized as an online marketing maven and creative muse for growing businesses. After years in the corporate marketing world, she discovered her passion for helping small business owners and opened her own agency in 2012. As the founder of Hot Dog Marketing, she has helped hundreds of organizations to develop their brands and establish a reputation online. The firm has been recognized on several “top agency” lists, including the Austin Business Journal. In 2017 and 2020, Jessica was nominated for Austin Business Journal’s “Profiles of Power” and in 2019, she was the marketing category winner at the “Austin Under 40” awards. She is also a leader in the local community, holding board positions with several local business and community organizations, including Vice Chair in the Round Rock Chamber and President of Texas Humane Heroes.


Jenny Magic is a strategy consultant for agencies like Convince & Convert, Brain + Trust Partners, Springbox, and Thirteen23 who has helped clients like Citrix, Experian, and Cisco, as well as hundreds of mid-market and growth companies. A passionate mentor and speaker, you’ll find her at events like Citrix Summit, ContentTECH Summit, and Content Marketing World, and organizing the Austin Content Meetup. She is also immediate past-president of WCA.


Anne Grady, Speaker, Author and Entrepreneur

The ability to successfully navigate change, rise above adversity, and triumph in our lives boils down to one word: RESILIENCE.

When faced with challenges, ambiguity, and adversity, those who practice resilience refuse to let fear hold them back and they break through the barriers keeping them stuck—to not only survive difficult times, but also thrive as a result. 

Anne will provide practical guidance and actionable resources to help you develop the critical skills and habits you need to cultivate courage, improve resilience and triumph over setbacks. She’ll focus on three areas:

  • Mindset: Understand your brain, habits, emotional intelligence, and beliefs
  • Skillset: Develop positive emotions, manage stress and engage in self-care 
  • Reset: Move out of a reactive mode and focus on what is most important

ABOUT ANNE: Anne Grady has a master’s degree in organizational communication and has spent the last twenty years working with some of the largest organizations around the globe. She is known as a leading expert on resilience, emotional intelligence and leadership, contributing to Harvard Business Review, Entrepreneur, Fast Company, Inc., FOX Business, and CNN, among other media. And she is a two-time TEDx speaker. Anne is also the best selling author of two books, with a third coming out October 2020 called Mind Over Moment: Harness the Power of Resilience.

WCA Get Smart

Get Smart is a half-day professional development conference designed to provide Austin communications professionals with engaging, knowledge-building sessions that provide inspiration, insight, and know-how.


The conference attracts professionals from all aspects of communications, including writers, editors, marketing and communications directors, photographers, graphic designers, journalists, public relations professionals, and more. They represent the freelance industry as well as non-profits, state agencies and small, medium, and large-sized private companies.


Early Bird Registration (now through October 4): $40 Members; $60 Non-Members
Regular Registration (October 5 through October 15): 
$50 Members; $70 Non-Members
Student Registration: $20


The first 25 non-members to register will be entered in a drawing to win a WCA membership ($80 value).

The first 25 active WCA members to register will be entered in a drawing to win a Kendra Scott necklace ($80 value). WE HAVE A WINNER!



Putting on Get Smart requires the support of sponsors. Sponsorship is a great way to support your local business community, reach a large audience, and build goodwill. Women Communicators of Austin has 275 members and over 1,800 newsletter subscribers, and  almost 2,000 followers on social media. We expect over 100 attendees for the event.

Our communicators ​have reach, authority, buying power, and influence!

We are offering companies the opportunity to be a 2020 Get Smart event sponsor for $350 and receive the following benefits:

  • A hyperlinked mention on the event website
  • A social media shoutout prior to the event
  • An intro and thank you at the event
  • A logo on shared screen with the next program topic/speaker at beginning and during transitions between sessions
  • A hyperlinked mention in the invitation, reminder, and wrap-up email

If you’re interested in becoming a Get Smart sponsor this year, please contact our VP of Development at