Get Smart Logo

Embrace Innovation, Stay Human

October 2, 2019 / American Institutes for Research / 12:00 – 5:00 pm

Get Smart is a half-day professional development conference designed to provide Austin communications professionals with a slate of interactive, career-boosting sessions that provide insight, motivation, and applicable skills. Learn more about this year’s speakers, program schedule, and venue.

Who should attend?

The conference attracts professionals from all aspects of communications, including writers, editors, marketing and communications directors, photographers, graphic designers, journalists, public relations professionals, and more. They represent the freelance industry as well as non-profits, state agencies and small, medium, and large-sized private companies. 

Speakers

(We’ll be adding more speakers as they are confirmed.)

KEYNOTE: Leslie Wingo, President & CEO of SandersWingo

A 20-year advertising veteran, Leslie Wingo leads an agency of people across multiple Sanders\Wingo offices. She is a respected community leader in the areas of marketing, social welfare, and cultural diversity. Leslie is responsible for the firm’s strategic direction and overall business development. She has stewarded campaigns for State Farm, United States
Postal Service, Burger King, and other blue-chip brands.

In 2012 and 2016, Black Enterprise Magazine named her one of the nation’s Top Women in Advertising and Marketing.
Leslie has served in director and committee chair roles on several boards, including the El Paso Chamber of Commerce, Austin Advertising Federation, the
American Heart Association of Texas, the American Lung Association, the Austin Planetarium and The Contemporary Austin. She is currently serving as the past chair for AIDS Services of Austin.

In 2011, Leslie was awarded the Silver Medal by the Austin Advertising Federation and has been recognized as one of the finalists for the Austin Business Journal’s 2014 Profiles in Power. She was also selected in 2017 as 4A’s one of the 100 People Who Make Advertising Great.

Leslie is an accomplished athlete and longtime member of Travis County Strength. She lives in Austin with her husband, Christopher Martinez, their daughter, Eléana, son, Salvador and a Shih Tzu named Miss Texas.

Ann Novelli, Design Lead, Enterprise Design Thinking at IBM

Ann is a Design Lead for IBM’s Enterprise Design Thinking Learning Platform. She directs a team of designers, developers, and offering managers through the daily work of improving users’ experiences with the Platform.

Through her four years at IBM, Ann has founded a design studio in one of the oldest parts of the company, designed products for virtual server administrators, and facilitated countless product team workshops. She is certified as an Enterprise Design Thinking Co-Creator and has spent over a year designing digital learning experiences to certify others in design thinking. She believes that the world will produce better, work better, and be
better if everyone builds empathy for their users.

Ann holds a bachelor’s degree in Electronic Media, Arts, and Communications from Rensselaer Polytechnic Institute. When she’s not designing, she likes to dance, hike, read, organize, travel, eat great food, and cheer on her hometown football team, the Philadelphia Eagles.

Schedule

MAIN ROOM (1st Floor) LONE STAR SUITES (2nd Floor)
12:00 – 12:45 pm REGISTRATION & LUNCH
12:45 – 1:00 pm WELCOME

***You will need to register separately for the Master Classes (from General Assembly) below. They are included with your Get Smart registration fee.***

1:00 – 1:45 pm DESIGN THINKING (Title TBD)
Ann Novelli, Design Lead
Enterprise Design Thinking, IBM

MASTER CLASS I: CUSTOMER JOURNEY MAPPING
Jon Simmons, Director of User Experience
& Visual Design
TurnKey Vacation Rentals 
REGISTER HERE

—————————OR—————————–

MASTER CLASS II: HELLA GOOD CONTENT
Meredith Gonsalves, Digital & Social Content Strategist
Deloitte
REGISTER HERE

Mentoring by WCA Mentors is available in the Lone Star Suites foyer.

 

2:00 – 2:45 pm

INTERPRETING & USING ANALYTICS (Title TBD)
Amanda Powell, Director of Marketing
DigitalMarketer

Mentoring by WCA Mentors is available in the Lone Star Suites foyer.

3:00 – 3:45 pm PANEL: PERSONALIZATION (Title TBD)
Tim Hayden, President, Brain+Trust Partners
Heather Hildebrand, Digital Strategist, Accenture
David Neff, VP of Consulting, Clearhead

MASTER CLASS I: CUSTOMER JOURNEY MAPPING
Jon Simmons, Director of User Experience
& Visual Design, TurnKey Vacation Rentals 
REGISTER HERE

—————————OR—————————–

MASTER CLASS II: HELLA GOOD CONTENT
Meredith Gonsalves, Digital & Social Content Strategist, Deloitte
REGISTER HERE

Mentoring by WCA Mentors is available in the Lone Star Suites foyer.

4:00 – 4:45 pm

KEYNOTE
Leslie Wingo, President & CEO
Sanders\Wingo

4:45 – 5:00 pm CLOSING REMARKS

 

Post-Event Networking

Get Smart 2019 will be immediately followed by Connect Over Cocktails, WCA’s monthly opportunity to connect and network with our members. If you’d like to join us to continue the great conversations at Get Smart, we’d love to see you there! Please register here.
(Location is nearby at Stella Public House/Halcyon; non-members are welcome.)

Conference Venue

American Institutes for Research
4700 Mueller Blvd
Austin, TX 78723