GET SMART 2021
HALF-DAY CONFERENCE
October 22, 2021
At: Ben Hur Shrine Auditorium (7811 Rockwood Lane, Austin, TX 78757) Map
Early networking and check-in: 8:00 AM
Program kick-off: 9:00 AM
PROGRAMS & SPEAKERS
TIME TO RECONNECT
Morning Coffee & Networking
Come early to check-in and network with fellow WCA members, peers and community leaders! Registration table and coffee kicks off at 8:00AM, with programming starting at 9:00AM.
SPEAKER SESSION
Foresight Can Be 20/20: How to Get Alignment with Tough Stakeholders
Cindy Brummer, CEO/Creative Director, Standard Beagle
Affinity maps are MAGICAL. They take reams of data and help us see patterns we wouldn’t normally see. They help us get people on the same page, and they even help us turn ornery stakeholders into raving fans. Affinity maps are often thought of as tools for UX teams to synthesize research, but they are useful in many other situations, especially for team and stakeholder alignment. In this session, you’ll learn: 1) How teams can integrate affinity mapping into their processes 2) How to conduct an affinity mapping session and 3) How to develop insights from the affinity map so everyone feels heard.
ABOUT CINDY
SPEAKER SESSION
X-Ray Vision into the Future of Marketing
Jessica Scanlon, Top Dog & CEO, Hot Dog Marketing
Jessica Scanlon, founder of Hot Dog Marketing, will give insight about upcoming digital marketing trends and other issues that will impact the way we market and communicate with customers in 2022 and beyond. In this discussion, she will explore topics including email marketing, the shift to chat, social media trends and what to start thinking about when it comes to data and reporting. The audience will walk away with a better understanding of what future considerations to make when planning their future marcom strategies.
ABOUT JESSICA
As the principal of the agency, I serve as the chief strategist for Hot Dog Marketing’s clients. I’m responsible for operations, company finances, business development and guiding leadership.
PANEL
Podcast Panel: Creating Community Through Podcasting
with
Jennifer Stayton (KUT, WCA Podcast)
Sonya Stattmann (The Feminine Lens & Women in the Business Arena)
Nadia Hamdan (Reveal Producer)
moderated by
Lani Rosales
Hear from seasoned podcasters about this growing area of media.
About Jennifer
Jennifer feels very lucky to have been born and raised in Austin, Texas. An English teacher at her high school once suggested to the class that they tune in to KUT 90.5 for Paul Ray’s “Twine Time.” She has been a public radio fan ever since.
Her original career path – Psychology – took a back seat to radio after she started volunteering at the Williams College student radio station during her time there.
Jennifer has worked for commercial and public radio stations in news, production, music and sales in Austin; Syracuse, New York; and Western Massachusetts. She has a Master’s Degree from Syracuse University in Radio-Television-Film. Jennifer has won awards from the Syracuse Press Club, Texas Associated Press Broadcasters and Women Communicators of Austin.
Jennifer has been the local anchor and host of National Public Radio’s “Morning Edition” on KUT 90.5 FM in Austin since May, 2004. She was also the host and producer of KUT’s podcast about higher education “Higher Ed” from 2015-2020.
Jennifer is a member, mentor and past Board member of Women Communicators of Austin. As last year’s VP of Philanthropy, she and the Podcast Committee started laying the groundwork for WCA’s upcoming podcast. She also serves on the Advisory Committee for KTSW 89.9 at Texas State University in San Marcos and on the Communication Advisory Board at Concordia University in Austin.
About Sonya
Sonya Stattmann has spent 21 years paving a new path for women in business. As a long-time business & leadership coach, speaker and podcast host she has focused on helping women achieve more financial success, fulfilment & freedom.
Her coaching program, Worthy Women Collective, focuses on helping women recognize their innate value and align their businesses with their unique wisdom, strengths & genius. She spent two decades working with thousands of women to find the steps that lead to more ease, joy and freedom.
She did a TEDx talk called Moving Beyond # Empowerment in Australia, and continues to speak around the world on ways women can lead.
Her podcast Women in the Business Arena has been running for 5 years. Through a series of honest conversations with guests and her co-host, Laura Shook-Guzman, she facilitates a deeper understanding of business and the psychology of what it takes for women to succeed.
About Nadia
Nadia Hamdan (she/her) is a producer for Reveal, from the Center for Investigative Reporting. Previously, she was a public radio reporter with NPR station KUT 90.5 in Austin, Texas. Hamdan’s reporting has been heard on NPR’s “Morning Edition” and “All Things Considered,” WBUR’s “Here & Now” and the BBC’s “World Service,” among other programs. She’s won numerous awards for her reporting, including a national Public Media Journalists Association Award, two regional Edward R. Murrow Awards and multiple Texas Associated Press Broadcasters Awards. Hamdan was awarded a Texas Gavel Award from the State Bar of Texas for a podcast on why sexual assaults are so hard to prosecute in Austin. She once conducted an entire interview while riding a mule through downtown Austin, where she is based.
About Lani
Lani is the Chief Operating Officer at The American Genius, she co-founded BASHH (The Big Ass Social Happy Hour), Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.
SPEAKER SESSION
Deepening Relationships Through Purpose-Driven Work
Jackie (Quintero) Sekiguchi, Community Affairs Manager at Texas Mutual Insurance
What is corporate citizenship? What is community? To be effective, organizations may need to redefine who their stakeholders are. It’s not just a matter of doing right by your traditionally-defined customer, but by your community at large. In order to reach people effectively, you have to meet your stakeholders where they are. We’ll wrap up the morning by learning how having a mission-focused organization, and leaning into your mission and purpose creates dividends. Jackie Quintero Sekiguchi will speak about how Texas Mutual Insurance has overhauled their community affairs and deepened their stakeholder relationships by focusing on being community-minded and “doing right” authentically.
ABOUT JACKIE
Jackie Sekiguchi spent over a decade in non-profit development for both higher education and the American Heart Association. Previously, she served as the Senior Director of the Austin Heart & Stroke Walk where she turned the American Heart Association’s premiere event into a year-long campaign around corporate wellness and doubled the Austin Heart & Stroke Walk revenue through a strategic focus on mission and relationships. Jackie currently works as the Community Affairs Manager for Texas Mutual Insurance Company where she’s focused on creating a strategic corporate citizenship vision that maximizes Texas Mutual’s impact throughout the state of Texas. Recently, she’s led the expansion of Texas Mutual’s grant program which focuses on workforce development, support for working families and disaster preparedness in communities across the state.
Jackie serves on the Mayor’s Corporate Engagement Council, leads the Development committee for ILHIGH, and is a graduate of Leadership Austin. When she’s not working, she’s spending time with her husband Jeff and two daughters, Madison and Harper.
More details about the programs, agenda and goodies await! Grab your ticket now!
SPONSORSHIP
Putting on Get Smart requires the support of sponsors. Sponsorship is a great way to support your local business community, reach a large audience, and build goodwill. Women Communicators of Austin has 250 members and over 1,800 newsletter subscribers, and almost 2,100 followers on Facebook and 3,800 on Twitter. We expect 50-75 attendees for the event. Read about sponsorship levels here.
Our communicators have reach, authority, buying power, and influence!
We are offering companies the opportunity to be a 2021 Get Smart event sponsor for a wide range of benefits:
- A hyperlinked mention on the event website
- A social media shoutout prior to the event
- An intro and thank you at the event
- A logo on shared screen with the next program topic/speaker at beginning and during transitions between sessions
- A hyperlinked mention in the invitation, reminder, and wrap-up email
If you’re interested in becoming a Get Smart sponsor this year, please contact our VP of Development at development@wcaustin.org.
EVENT SPONSORS
Event Agenda
- 8:00 AM – Check-in, Networking Over Coffee
- 9:00 AM – Kick Off
- Session 1: Foresight CAN be 20/20
- Break
- Session 2: X-Ray Vision into the Future of Marketing
- Break
- Panel: Creating Community Through Podcasting
- Break
- Session 4: Deepening Relationships Through Purpose-Driven Work
- 12:35 PM – Lunch & Mentoring Activities
- 1:35 PM – Closing & Door Prizes
- 1:50 PM – Afternoon Connecting (Networking)
