GET SMART 2021

HALF-DAY CONFERENCE

October 22, 2021

At: Ben Hur Shrine Auditorium (7811 Rockwood Lane, Austin, TX 78757)

PROGRAM HIGHLIGHTS

Morning Coffee and Networking
Podcast Panel
Sessions on Digital Trends, Alignment with Stakeholders, and Engagement
Lunch, Networking and Mentoring Activities
Door Prizes

Sneak peek the programs, speakers, with more details soon!

PROGRAMS & SPEAKERS

NETWORKING

Morning Coffee & Networking

Come early to check-in and network with fellow WCA members, peers and community leaders!

PANEL

Podcast Panel: Creating Community Through Podcasting

(Panelists to be announced soon!)

Here from seasoned podcasters about this growing area of media.

SPEAKER SESSION

Foresight Can Be 20/20: How to Get Alignment with Tough Stakeholders

Cindy Brummer, CEO/Creative Director, Standard Beagle

Affinity maps are MAGICAL. They take reams of data and help us see patterns we wouldn’t normally see. They help us get people on the same page, and they even help us turn ornery stakeholders into raving fans. Affinity maps are often thought of as tools for UX teams to synthesize research, but they are useful in many other situations, especially for team and stakeholder alignment. In this session, you’ll learn: 1) How teams can integrate affinity mapping into their processes 2) How to conduct an affinity mapping session and 3) How to develop insights from the affinity map so everyone feels heard.

ABOUT CINDY

Cindy Brummer is Founder and Creative Director of Standard Beagle Studio, a user experience design agency in Austin. Cindy currently leads a small but mighty team of UX designers and developers, helping clients make more delightful experiences for their customers. She mentors designers and teaches as an adjunct instructor for the UX/UI boot camp program through the University of Texas at Austin and is a Collaborator in residence at the Maryland Institute College of Art (MICA). Cindy earned a Master of Professional Studies in UX Design from MICA and was selected as a Design Lead for The Johns Hopkins technology Innovation Hexcite Fellowship program. She is also a proud Longhorn, after graduating with dual bachelor’s degrees from UT-Austin. She is also a contributing author to the book “97 Things Every UX Practitioner Should Know,” published by O’Reilly in June 2021. For fun, Cindy teaches boxing and is a certified Level 1 boxing coach through USA Boxing.

SPEAKER SESSION

X-Ray Vision into the Future of Marketing

Jessica Scanlon, Top Dog & CEO, Hot Dog Marketing

Jessica Scanlon, founder of Hot Dog Marketing, will give insight about upcoming digital marketing trends and other issues that will impact the way we market and communicate with customers in 2022 and beyond. In this discussion, she will explore topics including email marketing, the shift to chat, social media trends and what to start thinking about when it comes to data and reporting. The audience will walk away with a better understanding of what future considerations to make when planning their future marcom strategies.

ABOUT JESSICA

Hot Dog Marketing provides full-service marketing solutions for small to medium size businesses. Hot Dog Marketing provides everything from consulting, print, graphic design, internet and web marketing services including social media management and email marketing.

As the principal of the agency, I serve as the chief strategist for Hot Dog Marketing’s clients. I’m responsible for operations, company finances, business development and guiding leadership.

More details about other speakers and goodies coming soon!

Get Your Early Bird Ticket Now!