Get Smart Logo

Embrace Innovation, Stay Human

October 2, 2019 / American Institutes for Research / 12:00 – 5:00 pm

Get Smart is a half-day professional development conference designed to provide Austin communications professionals with a slate of interactive, career-boosting sessions that provide insight, motivation, and applicable skills. Learn more about this year’s speakers, program schedulevenue, and sponsors.

Who should attend?

The conference attracts professionals from all aspects of communications, including writers, editors, marketing and communications directors, photographers, graphic designers, journalists, public relations professionals, and more. They represent the freelance industry as well as non-profits, state agencies and small, medium, and large-sized private companies. 

Speakers

KEYNOTE: Leslie Wingo, President & CEO 
Sanders\Wingo

LinkedIn

Ann Novelli, Design Lead, Enterprise Design Thinking
IBM

LinkedIn

Amanda Powell, Director of Marketing
DigitalMarketer

LinkedIn

Tim Hayden, President & Managing Partner
Brain+Trust Partners

LinkedIn

Heather Hildebrand, Digital Strategist
Accenture Interactive

LinkedIn

David J. Neff, VP of Consulting
Clearhead

LinkedIn

Meredith Gonsalves, Global Manager, Digital & Social Media Strategy
Deloitte

LinkedIn

Jon Simmons, Director of Product Design
ShipStation

LinkedIn

Schedule

MAIN ROOM (1st Floor) LONE STAR SUITES (2nd Floor)
12:00 – 12:45 pm REGISTRATION & LUNCH
12:45 – 1:00 pm WELCOME

***You will need to register separately for the Masterclasses (from General Assembly) below. They are included with your Get Smart registration fee.***

1:00 – 1:45 pm

YOUR IDEAS DON’T MATTER; PEOPLE DO
Ann Novelli, Design Lead
Enterprise Design Thinking, IBM

Great experiences don’t just happen. They start with you, your team, and the people you serve. Design thinking brings them all together to help you stop pushing paper and solve some real problems. Dive in and bring this innovative practice to your everyday work. In this workshop, you’ll get hands-on experience with design thinking methods and focus on the things that really make an impact. 

MASTERCLASS I: CUSTOMER JOURNEY MAPPING
Jon Simmons, Director of Product Design
ShipStation
REGISTER HERE

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MASTERCLASS II: HELLA GOOD CONTENT
Meredith Gonsalves, Digital & Social Content Strategist
Deloitte
REGISTER HERE

Mentoring by WCA Mentors is available in the
Lone Star Suites foyer.

 

2:00 – 2:45 pm

MORE THAN NUMBERS: USING YOUR DATA TO TELL A STORY
Amanda Powell, Director of Marketing
DigitalMarketer

Learn why data is important, but also why it’s critical to telling the story of your business. Whether you’re a contributor at a large company or running your own business, there is always a need for data to show a greater picture of success. This session will cover some need-to-know skills when it comes to reporting and we’ll also discuss why showing appropriate metrics can pave the way to greater growth and new strategies.

Mentoring by WCA Mentors is available in the
Lone Star Suites foyer.
3:00 – 3:45 pm

PANEL: PERSONALIZATION: BEYOND THE HYPE
Tim Hayden, President, Brain+Trust Partners
Heather Hildebrand, Digital Strategist, Accenture
David J. Neff, VP of Consulting, Clearhead

Moderated by: Jenny Magic, Strategist, Convince & Convert

Personalization is not new, but in many cases, the “right content, right person, right time” concept seems like it’s years away. Personalization experts discuss where to start, how to get there, and whether or not we should still be striving for that goal.

MASTERCLASS I: CUSTOMER JOURNEY MAPPING
Jon Simmons, Director of Product Design
ShipStation 
REGISTER HERE

—————————OR—————————–

MASTERCLASS II: HELLA GOOD CONTENT
Meredith Gonsalves, Digital & Social Content Strategist, Deloitte
REGISTER HERE

Mentoring by WCA Mentors is available in the
Lone Star Suites foyer.

4:00 – 4:45 pm

KEYNOTE
Leslie Wingo, President & CEO
Sanders\Wingo

4:45 – 5:00 pm CLOSING REMARKS

 

Post-Event Networking

Get Smart 2019 will be immediately followed by Connect Over Cocktails, WCA’s monthly opportunity to connect and network with our members. If you’d like to join us to continue the great conversations at Get Smart, we’d love to see you there! Please register here.
(Location is nearby at Stella Public House/Halcyon; non-members are welcome.)

Conference Venue

American Institutes for Research
4700 Mueller Blvd
Austin, TX 78723

Sponsors

Thank you so much to this year’s Get Smart sponsors! If you’re interested in becoming a sponsor, please contact our VP of Development at development@wcaustin.org.