GET SMART 2021
October 22, 2021
At: Ben Hur Shrine Auditorium (7811 Rockwood Lane, Austin, TX 78757)
Morning Coffee and Networking
Sessions on Digital Trends, Alignment with Stakeholders, and Engagement
Lunch, Networking and Mentoring Activities
Sneak peek the programs, speakers, with more details soon!
PROGRAMS & SPEAKERS
Morning Coffee & Networking
Come early to check-in and network with fellow WCA members, peers and community leaders!
Podcast Panel: Creating Community Through Podcasting
(Panelists to be announced soon!)
Here from seasoned podcasters about this growing area of media.
Foresight Can Be 20/20: How to Get Alignment with Tough Stakeholders
Cindy Brummer, CEO/Creative Director, Standard Beagle
Affinity maps are MAGICAL. They take reams of data and help us see patterns we wouldn’t normally see. They help us get people on the same page, and they even help us turn ornery stakeholders into raving fans. Affinity maps are often thought of as tools for UX teams to synthesize research, but they are useful in many other situations, especially for team and stakeholder alignment. In this session, you’ll learn: 1) How teams can integrate affinity mapping into their processes 2) How to conduct an affinity mapping session and 3) How to develop insights from the affinity map so everyone feels heard.
X-Ray Vision into the Future of Marketing
Jessica Scanlon, Top Dog & CEO, Hot Dog Marketing
Jessica Scanlon, founder of Hot Dog Marketing, will give insight about upcoming digital marketing trends and other issues that will impact the way we market and communicate with customers in 2022 and beyond. In this discussion, she will explore topics including email marketing, the shift to chat, social media trends and what to start thinking about when it comes to data and reporting. The audience will walk away with a better understanding of what future considerations to make when planning their future marcom strategies.
As the principal of the agency, I serve as the chief strategist for Hot Dog Marketing’s clients. I’m responsible for operations, company finances, business development and guiding leadership.