Managing Email for Work-Life Balance

We caught up with WCA member Maura Thomas, who is a TEDx speaker and published expert on attention management, productivity, and work-life balance. As we explore work-life balance this month, she shared an article she wrote, which originally appeared in the Harvard Business Review. Our dysfunctional relationship with work email has become so normal, I’m not […]

Career Decisions Don’t Have to Be Scary. Meet the Mentors at Get Smart!

By Taylor Covington The pumpkins are out, apple cider is flying off the shelves, and by some miracle, it’s actually a little chilly in the city of Austin. Halloween is just around the corner, and so begins the respected, if not messy, tradition of pumpkin carving. It’s one of my favorite memories of time spent […]

Get Smart Session Two: What Is UX? Why Is it So Important in Design?

By Zahra Adamjee Please welcome Brenda Meile, one of our talented speakers for Get Smart: Visually Speaking on October 27. This half-day professional development conference will explore what’s new in visual communications and provide attendees with tools to utilize effective imagery in every aspect of messaging. As a creative director and UX Strategist at Charity […]

Get Smart Session One: Create the Most Effective Video for Your Marketing Campaign

By Maria Rios Depending on where we reside in our industry as communications or marketing professionals, incorporating video as part of a strategic campaign can be daunting. Video production can be expensive and a hard sell for organizations with limited budgets. For those of us with limited experience with the medium, how can we be […]

5 Things You Will Learn at Get Smart 2017

Written by Taylor Covington With summer at an end, our thoughts begin to turn toward colder days, festive parties, and time spent with family. It’s also an excellent opportunity to reflect upon all that we’ve accomplished this year, and what we’d like to consider for the future. What do you want to hone within your […]

Get Smart Panel Q&A: An Inside look at “When Your Picture’s Worth a Thousand Words”

Written by Zahra Adamjee This year at Get Smart, industry leaders and some of the top visual communicators in Austin will come together to learn and share success stories. As we maneuver through a digital ecosystem, visual storytelling has become an essential part of both personal and organizational branding. For the panel, “When Your Picture’s […]

Gear Up for Get Smart, Holiday Party and Early Applications

Board News * Get Smart * Fall To-Dos * Spring Survey 1. Board News: Welcome New Board Members WCA’s 2017-18 Board of Directors and I are pleased to announce several new appointments to the board: Sophia Lopez as president-elect and Leah Nyfeler as VP of Professional Development. Please join us in welcoming Sophia and Leah […]

Get Smart with Yvonne Tocquigny

By Katie McKee In a world of emojis, icons and quick-use graphic design tools, do communicators really need words to convey a message and hook an audience? To answer that, we must ask someone who knows the biz inside and out – from graphic design and communication to strategy and branding. Naturally, we turned to […]

Welcome to a New WCA Year!

by Karen Aroian Were your ears buzzing last Saturday, June 17? Our new Board of Directors met for its annual daylong retreat and spent plenty of it learning about you, our members – our organization’s best assets. The big news we learned from our spring survey is that a whopping 97 percent of respondents joined […]

Lisa Elmore: 2017 Gladys Whitley Hearst Outstanding Member Honoree

Written by Sophia Lopez. Lisa Elmore – Austin native, almost – Broadway star, and all-around hilarious human being – is this year’s Outstanding Member Honoree. Currently a Project Director at TMF Health Quality Institute and immediate past president for WCA, Lisa has progressed from being an enthusiastic volunteer to stepping forward into the organization’s three-year leadership […]