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Cracking the ‘millennial’ code through communications

by Charu Kohli Today, many strategies are being implemented to target millennials. This article about how high-end jewelers are trying new products and approaches to attract millennial customers provides some great insight on innovative tactics being used these days. From organizing pop-up stores, to designing jewelry for everyday use and organizing interactive online experiences, these […]

7 Habits of Effective Nonprofit Communication Professionals

Written by Charu Kohli “The most important things are the hardest to say, because words diminish them.” — Stephen King This becomes even more pertinent in the case of nonprofits – organizations that work extremely hard to solve complex social problems with limited resources. Nonprofits sometimes struggle to bring their message to the masses and showcase […]

Ask A Mentor: Tips On Controlling Workflow

Dear Mentors, Do you have any suggestions on how we can get control of our workflow and still be responsive to sales? Background: I’m part of a marketing team that has worked hard to define our priorities, schedule projects and allocate resources to best support our company’s sales efforts. Our sales reps constantly come up […]