Written by Anne Lasseigne Tiedt, APR
Principal, Momentum Public Relations
WCA VP of Programs, 2020-2021
AWIC* President, 2007-2008
As long-time members of Women Communicators of Austin* we value our membership and believe that this organization is a cornerstone of Austin’s communications network. Over the last 90 years, the organization has withstood the test of time and continues to evolve with our ever-changing industry, and now, our ever-changing world.
So why does the team at Momentum Public Relations continue to keep our memberships current, volunteer, and support the organization financially?
1. Our Partnership – This organization introduced our team to one another in the late 1990s through the board and volunteer positions we held. Fast forward to 2006 when Laura and I began to work together as solopreneurs. In 2008 we merged our solo practices to form Momentum Public Relations. Amy Carr was first a client at two different nonprofit organizations, and then she began to work with Momentum when she founded her own communications practice. In summer 2019, Amy joined the Momentum team as our Account Director.
2. The Culture – WCA has always exuded a supportive culture. People seem to walk through the door and know that there is enough work for everyone and referrals are given easily in this group of thoughtful, considerate professionals. The addition of the new Diversity, Equity, and Inclusion Task Force reinforces that this organization is here to include everyone, regardless of your age, race, gender, nationality, sexual orientation, physical ability, thinking style, or background. That’s something I can get behind every day.
3. Lasting Friendships – All three of us at Momentum believe that you have to like who you work with, but we also appreciate that WCA gives you the opportunity to volunteer with people you admire. There really are too many to count, and I don’t want to miss anyone by naming names. Each of us can point to personal and professional friendships that have grown out of WCA.
4. Community Leadership – WCA gives you the opportunity to recognize leaders in our field and celebrate them in style each year at Banner Brunch. We look forward to gathering with everyone in the future for this special community event.
5. Learning Opportunities – At the end of the day, WCA continues to give its members opportunities to learn and grow – regardless of whether you’ve practiced in the communications field for three, 15, 30 or 50 years.
6. Creativity Abounds – Volunteering with this organization gives you the opportunity to collaborate and be creative. Want to host a membership recruitment event at Celis Brewery (circa 1997)? Do it! Want to create a new event called Get Smart? Go for it! Think we should….? YES!
I believe what you get out of the organization is magnified by what you give to it. Laura, Amy and I look forward to meeting you at the next (virtual) WCA event and working alongside you to make our organization the best it can be.
Founded in 2008, Momentum Public Relations is an Austin PR firm serving mission-driven enterprises and organizations and the individuals who lead them. Our six-step formula is momentum = p3r3. Together we plan, prepare and produce new opportunities and relationships with your audiences, whether those are current or potential customers, donors, volunteers and even peers and competitors. We train clients to think about PR strategically; be ready for new opportunities; establish community relations initiatives; gain media recognition; make the most of event public relations; and celebrate their success along the way. We’re accepting new clients who want to take control of communications and track measurable results. We love to help you gain momentum.
*previously Women in Communications, Intl. and Association for Women in Communications