As a business owRuben Cantuner, telling your story is a critical part of growing your business. How can you make the best use of video to engage your clients and prospects, boost website traffic and improve conversions? Rubén Cantú, an award-winning filmmaker and founder of CORE Media Enterprises, will share tips on making video part of your marketing arsenal in May.

Ruben showed us:

  • how to design our own videos to connect and engage with our audience
  • what to shoot and how to shoot it
  • the best equipment to use
  • where to promote video to market your company effectively

Rubén Cantú is a new media entrepreneur. From hosting his first radio show at the age of 14 to winning national awards for college television, Ruben has demonstrated a strong passion for media. Utilizing his entrepreneurship background and strong desire to create thought-provoking and empowering films, Ruben created his own production company, CORE Media Enterprises. The company brings socially aware and underexposed issues to the forefront and draws from Ruben’s ten years of experience directing live television and producing large-scale media events.

CORE has garnered national and international recognition for several of their films. Ruben’s first film, Red Wednesday, was nominated for a student academy award. Barefoot Negotiations debuted in summer of 2009 at the Cohen New Works Festival. Most recently, CORE produced Drama, a short film that has played at several national festivals, including AFF and SXSW, where it won Best Audience Award. Ruben holds a Bachelor’s of Science degree in Radio-TV-Film from The University of Texas and a Master’s of Science degree in Technology Commercialization from the McCombs School of Business.


The meeting was held at:
Ronald McDonald House
1315 Barbara Jordan Boulevard
Austin, TX  78723

Ginny Murphy