by Ginny Murphy | Nov 25, 2011 | Event, Freelance Austin Blog, Meeting Recaps
If fate placed you in an elevator with your dream client and you only had the time it takes to get from the top of the building to the bottom, would you be able to describe your business in a compelling way? The elevator pitch assumes you only have 60-90 seconds to...
by Ginny Murphy | Oct 12, 2011 | Event, Freelance Austin Blog, Meeting Recaps, Resources
Navigating the City of Austin’s certification programs for minority and women-owned businesses can be intimidating, but it can also lead to valuable contracting opportunities for city projects. Elton Price from the City of Austin’s Small & Minority...
by Ginny Murphy | Sep 14, 2011 | Event, Freelance Austin Blog, Meeting Recaps
Are you and your clients paying attention to the fastest-growing market in the U.S.? With the latest Census data in, Latinos represented more than half of U.S. population growth in the last decade. The Pew Hispanic Center projects that by 2050, the Hispanic population...
by Ginny Murphy | Aug 10, 2011 | Event, Freelance Austin Blog, Meeting Recaps
It’s not uncommon for a business to find itself in trouble even when times are good. How you navigate to get back on course can make the difference between weathering the storm or finding yourself in a sinking ship. Mark Stacey is a veteran business advisor...
by Ginny Murphy | Jul 11, 2011 | Event, Freelance Austin Blog, Meeting Recaps
Whether you’re just starting out, need funding or want to sharpen your strategy and position in the market, a business plan is an essential first step. As entrepreneurs, we often overlook the importance of a business plan, but it can provide a critical roadmap...
by Ginny Murphy | Jun 8, 2011 | Event, Freelance Austin Blog, Meeting Recaps
In a repeat performance, Austin freelancer Jennifer Cunningham uses blogs, Twitter and other social media tools to help her stand out as a freelancer. She shared with members of Freelance Austin her approach to using social media in her career. Jennifer writers on her...
by Ginny Murphy | May 11, 2011 | Event, Freelance Austin Blog, Meeting Recaps, Resources
Are you one of the millions of people who use LinkedIn? Are you one of the millions of people who do not use LinkedIn? Either way, you’re probably missing out on a bunch of business opportunities. Social media specialist Sheila Scarborough gave Freelance Austin...
by Ginny Murphy | Apr 13, 2011 | Event, Freelance Austin Blog, Meeting Recaps, Pricing, Resources
It’s a question freelancers often ask themselves. How do you decide how much your time and talent is worth? And how do you decide what rates you should charge? At the April 2011 meeting of Freelance Austin, these three successful freelancers helped to answer...