Meet our December Luncheon Speaker

Written by Riley West

Tiffany Galligan with Too Good Strategy will share with you the need for organizations to focus on storytelling at our upcoming December luncheon. During her talk “Branding for Good: Why causes need to focus on storytelling,” you will learn how causes can define their story, determine their target audience, and ensure that the message is heard in ways that lead to maximum mission impact.

Get to know our December speaker with this short Q&A.

What lead you to starting your own business?
I have always had philanthropy and storytelling at the heart of everything I do, whether I was volunteering or working in an agency.  I started Too Good Strategy as a way to merge those passions, and bring the best of agency consulting to the causes that need it.

What are some of the challenges you’ve experienced in starting your own business?
As a woman and a mother, there is always a level of doubt about whether you are doing a good enough job, finding the right level of balance, or taking enough risks.  My biggest challenge is quieting the doubting voices in my head and keep doing work that I know is meaningful and impactful.

When you’re working with a client, what is your process to understanding user needs and wants?
It’s actually a rather lengthy process. I am pretty rigorous in interviewing my clients before we begin working together to be sure it’s a value and a culture fit.  I have found that if there is not mutual trust, we will never be successful.  I also almost always insist on some level of a discovery phase where I can talk with key stakeholders and constituents associated with the organization. There is nothing in the world that can replace a user-centered design process.

Do you think businesses are catching onto user-centered practices? Why or why not?
I think they are having to.  We used to live in a world where products/services were shoved down our throat and whoever had the biggest advertising budget or the best agency won the hearts of consumers.  Today we live in a world where the user has the ultimate voice in whether a product/service succeeds or fails, and if companies don’t embrace that early and adjust strategy, they will never be successful.

Don’t forget to register for the December luncheon