Q&A with November Luncheon Speaker Deirdre Walsh

Written by Riley West

Next week we’ll hear from Deirdre Walsh with Jive Software, who will share with you the “6 Secrets of Social Success.” You will learn how to define your goals, integrate social into your organization, build your social brand, manage your social presence, activate brand advocates and analyze results.

Get to know our November speaker with this short Q&A.

 

 

What are your responsibilities as Director of Social Media and Community at Jive Software?
I manage the strategy and team responsible for Jive’s paid, earned, shared and owned social media efforts; all of our external communities for customers, partners, prospects and developers; and our internal collaboration experience for employees.

What are some of the communications challenges you’ve experienced in your role at Jive Software?
There have been SEVERAL interesting stories I can share from the battle field, ranging from social communications during the “quiet period” of the IPO to a product outage impacting one million users.

Do you have any advice to give communications professionals to flourish in the digital age?
Don’t focus on the technology! Instead, determine how to best meet the needs of both the business and your audience.

Is there anything else you would like our members to know?
I love geeking out over social. Let’s connect and keep the conversation going: http://about.me/deirdrewalsh.

Register for the November luncheon