by Victoria Greene | Oct 10, 2018 | Freelance Austin Blog, Freelance Tips, Marketing & Self Promotion
In this digital age, having a website is important. It’s often the first port of call for potential customers, and it represents you and your business. So it really needs to do everything you — and the customer — expect from it. But often people forget and end up with...
by Crystal Zuzek | Oct 5, 2018 | Freelance Austin Blog, Freelance Tips, Marketing & Self Promotion
If you’ve been putting off creating a website for your freelance business, Amy Gelfand, web designer and owner of Gelfand Design, advises there’s no time like the present. “Like me, many freelancers are a one-person show. It’s important that we use our website as a...
by Kristen Dunn | Aug 21, 2018 | Event, Freelance Austin Blog, Marketing & Self Promotion
The room was packed. Everyone was waiting to hear how they could tell a better brand story. And Judy Tsuei knows a thing or two about this. After all, she’s worked with global brands like Toyota and Neutrogena, indie brands, and even celebrities. She’s also been an...
by Kayleigh Alexandra | Jun 29, 2018 | Freelance Austin Blog, Freelance Tips, Marketing & Self Promotion
When you decide to work as a freelancer, you start building a special kind of one-person brand — one that will blur the lines between your professional image and your personal one. In doing so, you have the opportunity to represent your unique self in a way that draws...
by Cindy Dashnaw | Jan 30, 2017 | Event, Freelance Austin Blog, Marketing & Self Promotion, Meeting Recaps
Should freelancers use video to market their businesses? The answer, says photographer and videographer Matthew Lemke, is an unequivocal yes. “Video is a very powerful storytelling medium because it uses more than one modality: sight, sound, text … the more we use,...
