Veteran Communications Professional

WCA Mentor, Barbara Springer

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Barbara Springer has over 30 years of professional experience working for software and hardware technology companies, including Intel, Dell, Novell, SAS Institute and several start-ups. She has extensive experience with system engineering, training, customer service/technical support, marketing, business development, event planning, strategic alliances and account management.

Prior to her recent retirement, she was the program manager to deliver an online training course on technology commercialization for students, scientists, incubators and entrepreneurs. She was a member of IC² Institute’s – GCG – TechBA program. In this capacity, she led the pre-acceleration program which helped over 50 companies develop a business plan and sales collateral as part of their candidacy to join the TechBA acceleration program.

Her experience included coaching organizations with regard to communications about their products/services/company. This was in addition to helping them validate their offerings to the public. Prior to that, several of her roles included marketing communications.

Best Mentee Fit:

Best mentee fit is in areas related to entrepreneurs, technology commercialization, international collaboration and services. Barbara is available for short term mentorship and one-off meetings to address specific issues.

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