GTM Content Editor/Writer at Slack
Clarisa is a creative storyteller with social impact at the heart of her work. Her previous employers and clients value her transparent style and her values-based approach. As a trained multimedia journalist with a talent for creating engaging content for a variety of mediums, she views her role as a conduit for community partnerships, connecting brands with the right audiences in purposeful ways.
Clarisa began her career in Austin as a freelance journalist for local and national publications. She was Yelp’s first employee in Texas and served as a Peace Corps Volunteer in Costa Rica before attending and Northwestern’s Medill School of Journalism as a McCormick Foundation Scholar. Clarisa was a social media strategist for global nonprofit buildOn before launching Small Coffee, a boutique PR and digital marketing agency that connected authentic, community-minded brands with businesses, organizations, and influencers who share their values.
In 2019, she began working with the Austin Board of REALTORS®, and in 2021 she began working with Lick Honest Ice Creams and freelancing as a writer and editor for tech companies. She brings a vibrant enthusiasm to everything she does and truly cares about her colleagues and serving her community.
Clarisa serves on the Board of the Girls Empowerment Network and is a Leadership Austin graduate. When she’s not working, Clarisa can be found cycling and being hardcore around Central Texas. She lives with her husband and their dog, Marlo, in East Austin.
Best Mentee Fit:
Clarisa is frequently described as being creative and a good connector. She describes herself as a “gentle nag” who is good at networking. Having personally benefited from WCA’s mentorship program, she’s happy to help anyone who has questions about freelancing, starting a small business, getting a job as an in-house content marketer, or joining a board. She’s also happy to provide advice to students looking for internships and wanting to go to graduate school.