Written by Amy Gray
On a beautiful October day, we sat down with Julie Barschow, WCA’s VP of Special Programs, at Maudie’s Hacienda to find out what makes her tick. Julie is a well-rounded freelance communicator for local nonprofit organizations and small businesses, tackling everything from event planning and public relations to developing marketing and social media strategy. She’s smart, creative and passionate about what she does. Please take a moment to get to know Julie.
WCA: Thanks for visiting with us today. Tell us, who is Julie Barschow?
Julie: Well, I’m a native South Austinite. I married my high school sweetheart, Joe who is an Austin firefighter. We’ve been married for 9 years this coming NYE, together for 14.5! We live in South Austin with our three year old son Jude. We love the outdoors and enjoy camping and hiking; we’re Big Bend and West Texas enthusiasts!
I’m inspired by my family, music and nonprofits – especially those that help less fortunate children.
WCA: Describe your career path and tell us how it has evolved over the years.
Julie: I guess I just sort of fell into nonprofit. I’ve found the work so fulfilling that I’ve stayed in that sector.
I worked my way through college and was at the YMCA when I graduated. A professional position opened up right when I graduated and I became Membership & Marketing Director for the TownLake Branch. Then, in 2007, I took a Resource Development and Marketing position with the Boys & Girls Clubs of the Austin Area.
When my son Jude was born, I wanted to spend more time with him. The BGCAA CEO was very supportive and we worked out a plan where I could stay at home with Jude and still support the organization in a freelance capacity. I’ve had the pleasure of working with them for 7 years!
WCA: Tell us how you got started with WCA and what your experience has been thus far.
Julie: I graduated from UT with a BS in Communication Studies and I was a member while I was in school. I got involved again when I was considering a career change, and I’m glad I did. I attend as many programs as I can, as it’s always time well spent. The members are great people who sincerely care about each other and like to have FUN!
About a year after I rejoined, I was asked to serve on the Board. After careful consideration, I accepted and was a Co-chair of Arrangements with Jaimie Lenhardt. It was a great experience – I learned a lot and felt like I was really able to contribute to the success of the organization.
After serving on the Board, Lisa Maxwell asked me if I wanted to head up our upcoming Banner Brunch. We’re still in the early planning stage and I’m recruiting volunteers to help, so be ready!
WCA: Ah, Banner Brunch! Tell us more!
Julie: Every spring, WCA gathers for Banner Brunch to honor communications professionals and award scholarships to outstanding communications majors. There is also a silent auction to raise money for future scholarships to help lighten the tuition load for some very bright communications students.
Over 200 communications professionals attend, so it’s also a great place to network! And, as always, we have a great time, so be sure to come join us!
WCA: What is your personal motto?
Julie: Life is short. If you aren’t happy where you are, take the plunge and change your situation.
WCA: Any words of wisdom for new or seasoned communicators starting (or restarting) a career?
Julie: Don’t get caught up in other people’s expectations and don’t sell yourself short. Be confident, and never let someone else make you feel less than awesome!
WCA: Word on the street is that you’re a musician, too. What’s your favorite live music venue in Austin?
Julie: The former Backyard. I really miss that place!
The Banner Brunch committee is looking for volunteers to help make the event a success. Read more about the volunteer positions here: Volunteer Descriptions for 2015 Banner Brunch Committee
- In Memoriam: Pam Baggett-Wallis - February 5, 2024
- Anne Lasseigne Tiedt, APR - January 6, 2024
- Cindy Friedman - December 6, 2023